WORK / ALLEGRO BABY & CHILD
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Strategy & Direction
Allegro – Baby & Child was founded by talented Owner, Tanja Perrono in 2010 out of a desire to create beautiful, well-crafted children’s shoes that place a premium on style and comfort. A firm favourite within the discerning regional market, Bloom was approached for a full brand refresh to support the brand with its expansion plans of taking the collections to clients overseas.
Allegro aims to be a symbol for beauty, paying tribute to the magical moments of childhood. As such, the brand has been crafted with a modern-classic aesthetic, touch of fantasy and inviting appeal to reflect the products created and attract the clientele to match.