Bloom Branding

WORK / THE CAKE BAR

 

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Services:
Strategy & Direction
Brand Identity
Stationery & Collateral
Packaging
Website Design
Brand Guidelines
Photography
Art Direction
Copywriting
Brand Planning
Brand Guardianship

 

Behind The Cake Bar is the fundamental philosophy of taking baking to a new level, creating artful impressions with every flavorful bite. Founded in Dubai in 2008 with pride, Bloom was honored to work with passion-infused business owner, Sawsan Al Diwani, to give this well-known Jumeirah establishment a makeover that would re-position the brand and cultivate a taste for the extraordinary through its unique and inspiring concept. The new brand is vibrant and inviting, and exudes a playful elegance that is interweaved with credibility and a progressive spirit. All brand ingredients blend seamlessly to enhance everyday experiences, while the business raises the bar for flavor and design innovation across the quality baked goods category.

 

Website: thecakebar.ae