Oh, Baby!

The best for your baby, naturally.

Founded by Julie Strobbe, a mom of two with a successful long-term career working in the cosmetic and pharmaceutical industries in Europe, Oh, Baby! was born out of a love for purity, and a simple desire to help families lead a more natural, healthier life using the brand’s range of organic baby care products, without compromising on fragrance or texture. Since the brand’s debut in 2019, the range of organic and vegan baby care products are available online and in over 500 pharmacies across Belgium and the Netherlands, with plans for further expansion across products and geographical markets.

The gold standard in organic and natural skincare for babies.